About Deinhardt Designs

At Deinhardt Designs, we are more than just a clothing brand – we are a celebration of individuality and a steadfast supporter of the equestrian industry. Our curated collection of equestrian shirts is a fusion of artistry and purpose, where each design is meticulously crafted from our own watercolor creations. Our brand stands as a testament to the intersection of creativity, compassion, and community.



Values That Define Us

  1. Embracing Uniqueness: Just as each horse has its own distinct character, we believe in embracing the unique essence of every individual. Our watercolor artistry brings to life the vibrant spirit of the equine world, celebrating the diversity that makes us all extraordinary.
  1. Industry and Community Support: At Deinhardt Designs, we take pride in our roots within the equine industry. We stand alongside the equestrian community and champion the growth of small businesses, fostering an environment of collaboration and mutual success.
  1. Philanthropy: Through our "Prints with a Purpose" initiative, we commit a portion of proceeds from select prints to charitable organizations. By intertwining fashion with philanthropy, we aspire to create a positive impact and uplift causes that resonate with our values.
  1. Honesty and Integrity: Transparency and integrity are the cornerstones of our brand. We are committed to open communication, ethical practices, and maintaining the highest standards of honesty in everything we do.
  1. Fostering Rider Demand and Industry Growth:  Our primary purpose is to create products that riders truly love and that keep them returning to their favorite tack stores. We're more than designers; we're demand creators. We strive to craft equestrian apparel that resonates with the hearts of riders, driving not only business growth but also benefiting the equine industry as a whole. By nurturing the passion of riders, we contribute to a thriving community of individuals who share a deep affection for horses and the lifestyle they embody.

Our Vision

Deinhardt Designs envisions a world where style meets substance, where art and apparel merge seamlessly to tell a story. We strive to become the go-to destination for equestrians of all disciplines, backgrounds, and experience levels who are united by a passion for horses. Our clothing is a canvas for self-expression, reflecting the bond that ties us together as a community.
Our designs are crafted with care for equestrians of all disciplines, backgrounds, and experience levels. Whether you're a seasoned rider, a beginner, or somewhere in between, our apparel speaks to your shared passion for horses. We cater to individuals who seek exceptional equestrian apparel that embodies their love for these majestic creatures and unites them in a common journey.

How it Began

Ally Knoll, the founder and designer behind Deinhardt Designs, has decorated her path in life with hoof prints since the age of 5. From the moment she took her first strides in the saddle, Ally's heart was forever entwined with the equine world, a connection that would shape her journey in the most profound ways.

Her equestrian journey found its roots at a local lesson barn in Maine, where she grew up immersed in the spirit of the sport-- and the spirit of being a self-proclaimed "barn rat." After dabbling in showjumping and eventing, Ally eventually settled into her rightful zone as a self-proclaimed dressage queen. It was during this same time that Ally spent formative years working at a local mom-and-pop tack shop, where her passion for horses and the equestrian industry began to grow.



After graduating high school, Ally's desire to define her life by her commitment to the equine world led her to the University of New Hampshire, where she obtained a B.S. in Equine Studies with a focused concentration in Industry and Management. While at UNH, her equestrian spirit found a home within the Intercollegiate Dressage Association Team, and she set her sights on achieving her USDF Bronze Medal.

Following graduation, Ally spent a winter season at Warren-McMullin Dressage in Wellington, a period that broadened her horizons and added depth to her equine repertoire. It was here that she met Deinhardt-- the one and the only-- her heart horse whose name Deinhardt Designs carries.


After the winter season, Ally returned to her now home state of Massachusetts, where she accepted the role of Assistant Trainer at a sales barn. Though her time in this role was undoubtedly valuable and formative to her training skillset, an unfortunate riding injury required that Ally revisit her connection to other facets of the industry. This led her to work with several esteemed equestrian brands, traversing both the retail and manufacturing realms, while continuously shaping her expertise.

Today, Ally has her own dressage training program, AK Dressage by Design, LLC in southeast Massachusetts. Through this venture, Ally's holistic approach offers a spectrum of services, from lessons and coaching to equine physical and behavioral rehabilitation, all underpinned by a commitment to excellence and empathy.



Ally has spent the last two years as a Territory Manager for a manufacturer, and in doing so met many incredible industry members who inspired her to seek new ways to uplift the industry she has always called home.

With this desire at heart, Ally expanded her horizons to encompass brand management and consultation. Reflecting her innate creativity, she embraced logo and graphic design, crafting a new dimension to her offerings under the banner of AK Dressage by Design, LLC.

It was within this new, unbridled expression of her true passions that Ally's determination to use her creativity and experience in multiple industry sectors to bring growth to the equestrian community grew. This drive, coupled with the respect and gratitude she has for the businesses that uphold the equine industry, inspired Ally to channel her passions into a brand of her own-- And thus, Deinhardt Designs was born. 



Ally is a firm believer that the same values that shape our own personalities and code of ethics should also shape that of our business. She places utmost priority on honesty, ethical business practices, and fostering community and collaboration amongst industry members.

Her aim in creating Deinhardt Designs is to create a new venue for retailers, consumers, and community members to deepen their connections to each other, to the industry, to their horses, and to themselves.

As is reflected in the Core Values, Mission, and Promise behind Deinhardt Designs, Ally is committed to upholding business practices that foster growth of the equine industry by uplifting our dealers, engaging consumers, and inspiring a desire to connect and collaborate.