BECOME A RETAILER

At Deinhardt Designs, our commitment extends beyond creating exceptional equestrian apparel. We are dedicated to fostering strong relationships with our valued retailers who form the backbone of the equine industry. We believe in the power of collaboration and supporting local businesses that share our passion for horses and the equestrian lifestyle.

Our Wholesale Approach

Empowering Small Businesses

We recognize the essential role small businesses play in fostering the equestrian community. With this in mind, our offerings are designed to align with the values and aspirations of these businesses, enabling them to offer their customers unique products that resonate with the equine spirit. Though our direct website offers another venue for brand awareness and demand creation, we are are committed to demonstrating our desire to grow alongside our retailers through collaboration, not competition.

To further strengthen our dealer partnerships and emphasize the importance of local businesses, we have introduced a premium pricing strategy for products sold directly to consumers on our website. This intentional decision is designed to drive business back to our network of retailers, the heart and soul of the equine community.

Enhancing Dealer Partnerships through our Prices with a Premium core value.

To reflect this core value, we are committed to upholding Prices with a Premium, which ensures direct-to-consumer prices are ever marked down in order to maintain price transparency and brand value.

Purpose-Driven Collaboration

Central to our wholesale model is the notion of purpose. Through our "Prints with a Purpose" initiative, we extend an invitation to small businesses to become a part of something greater. Our purpose-driven approach ensures that your customers can connect with products that carry meaning beyond aesthetics. By offering these products, you not only enrich your inventory but also contribute to causes that matter.

Balancing Profit and Passion

We understand the delicate balance small businesses must maintain between profitability and their passion for the equine world.

Our approach involves a slight premium added to the wholesale cost of "Prints with a Purpose" shirts. This premium ensures that you can reflect our shared commitment to philanthropy in your retail pricing, without compromising your sales margin. This empowers you to make a difference while sustaining your business.

Fostering Community

Beyond transactions, our wholesale model is about fostering a sense of community. By offering products that celebrate individuality, passion, and purpose, you provide your customers with a way to express themselves and connect with a larger equine community. Your store becomes a hub for those who share a love for horses, design, and making a positive impact.

Our Wholesale Mission

At the heart of this decision lies a shared vision – one that values collaboration, supports local economies, and cherishes the connections that bind us in the equine world. We believe that by directing customers to our retailers, we contribute to the growth and sustainability of the industry we hold dear.

INTERESTED IN JOINING THE DEINHARDT DESIGNS® RETAILER FAMILY?

You can apply to become a Deinhardt Designs Retailer here.